Information
image1
@ RUI XIONG

Hello, I am a visual designer based in New York. I aspire to explore the potential of graphic design in interdisciplinary contexts and seek engaging modes of expression. My design approach is research-driven, rooted in the principles of human-centered design, and aimed at achieving a sense of "playfulness."

(SCROLL)







At the project’s culmination, I meticulously curated all designcomponents within an exhibition entitled ‘Hello, ChinatownManhattan.’ This exhibition served as an empirical arena forscrutinizing the dynamic interplay between the audience and thedesigned artifacts. To this end, I sought to replicate the essenceof a Manhattan’s Chinatown information kiosk to gauge audienceengagement, employing concise interviews and dialoguesto solicit valuable insights.Within the exhibition’s confines, typography assumedthe role of a quintessential conveyance medium, intricatelyinterwoven with Chinatown’s distinctive visual elements, encompassingposters, pamphlets, menus, mobile applications, and aspectrum of other materials. Moreover, interactive installationswere thoughtfully integrated into the exhibition space, fosteringopportunities for in-depth analysis of audience interactions andresponses.



TripGo is a specialized app tailored for itinerary customization catering to travel enthusiasts. To gain comprehensive insights into the precise requirements of itinerary planning for this target audience, I conducted a thorough research process encompassing user interviews, surveys, competitive analysis, leading to the identification of user pain points and matrices, thus revealing strategic opportunities. In this section, I intend to present a detailed exposition of my research methodology, branding efforts, mockup designs, user flow elucidations, and ultimately the culmination of these endeavors in the form of the final digital product.
©2023 Rui Xiong. All rights reverved
thomasxiong.rui@gmail.com
New York, USA