TripGo
Digital Product Design
2021 Fall
![](https://freight.cargo.site/t/original/i/11c124975c2eeac946bf6e9c3b6175872157e27da155688ec5288c8c704a972c/RUI-FINAL.png)
TripGo is a specialized app tailored for itinerary customization catering to travel enthusiasts. To gain comprehensive insights into the precise requirements of itinerary planning for this target audience, I conducted a thorough research process encompassing user interviews, surveys, competitive analysis, leading to the identification of user pain points and matrices, thus revealing strategic opportunities. In this section, I intend to present a detailed exposition of my research methodology, branding efforts, mockup designs, user flow elucidations, and ultimately the culmination of these endeavors in the form of the final digital product.
UI Display
![](https://freight.cargo.site/t/original/i/70c7c0b2036b8fe7166a98925fa801d70fda2994665327f85fccede527d8da9c/iPhone-13-Mockup.png)
![](https://freight.cargo.site/t/original/i/14d53ad869a0c1e133a10374e0fd31818ea0a56937b041dd86c4b01d9d550d1d/2.png)
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![](https://freight.cargo.site/t/original/i/836277511d3e86893b60265acae05129ebe18c3b5910694684385145fe30bb61/4.png)
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![](https://freight.cargo.site/t/original/i/9a0d7b9c4e3b20f8d6ee70ce71244efadbbfcc96d1aee39349f99fbf571996ed/10.png)
![](https://freight.cargo.site/t/original/i/dd574d4bf9a5fa6f0fd1e2ff1739a2f4821d4ece4311bb4fd920bd23421ea0b1/11.png)
![](https://freight.cargo.site/t/original/i/53220afda62ac97c05fe83e4b8b9f1ed021dfce1faab7f373a75614960f683d4/12.png)
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![](https://freight.cargo.site/t/original/i/11319b53345b07646eda6427e72cfed4847478bb7a93b6532c16ef06c3b83355/13.png)
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![](https://freight.cargo.site/t/original/i/ad532f228874daef58ba62802844b725f666cff93d03c12802978af7bba6a695/16.png)
Research & Process
![](https://freight.cargo.site/t/original/i/95251bdabd71831d2056bc0bb1e05beb9c11cce0168716763e7daec84eab1a7e/Slide-16_9---2.png)
![](https://freight.cargo.site/t/original/i/7fc2d3eaa74ae31fc893be04891e5cefab9ba763ee23566b86537e6c8c94120e/Slide-16_9---3.png)
![](https://freight.cargo.site/t/original/i/3e7774ed5bb35c6ba65bc15d9b7c68d827b6b80a718a4d7fbd7f23e937ebb847/Slide-16_9---4.png)
![](https://freight.cargo.site/t/original/i/f76aa0c58fce723d59743fc994b2048d2a0363a46a4cd375f8d8724a7088a8e0/Slide-16_9---5.png)
![](https://freight.cargo.site/t/original/i/bac962e6d2e483dbb3efe59fde67085d738c9a77bddce9c04cf1b1b182b03151/Slide-16_9---6.png)
![](https://freight.cargo.site/t/original/i/cb7be0a178d08d5faa01abfc23434eb27667e9b58dd98dd3dca85b1880c1f2ef/Slide-16_9---7.png)
![](https://freight.cargo.site/t/original/i/e654d6b5058945ebd0b61b8423f4579345d6329579fcd89dde7cffeac6a004e3/Slide-16_9---8.png)
![](https://freight.cargo.site/t/original/i/caf0f4225a5feb35f3efc5b71aea8a790b7462cd173dfdecd24b648133efc749/Slide-16_9---9.png)
![](https://freight.cargo.site/t/original/i/af39a72b590934728601afa0c040b9b2f4e0ebffa36acf73a63790c67a988f6f/Slide-16_9---12.png)
![](https://freight.cargo.site/t/original/i/701ed8fa5ffca05b64bc144904ab69ccdb29a95543b12b2e85e37e142b22310f/Slide-16_9---10.png)
Visual Identity
![](https://freight.cargo.site/t/original/i/f3a98497b42748214f3ef6c9e6c9c2b99b6049ebbcecf6815c88e43b235a7b1e/Slide-16_9--12.png)
![](https://freight.cargo.site/t/original/i/43854f371c3b516c168db820a7d6b2f3363f1e5b13b7f6315489b82d5306108e/Slide-16_9---13.png)
![](https://freight.cargo.site/t/original/i/332b7d2479a4f9ab39b5994b555d75daaedfccc64071cd0ccc7a443319f637d4/Slide-16_9---14.png)
![](https://freight.cargo.site/t/original/i/045ff39da605aada09fa8f8d6752386f7060e29d4e2210d79db0309fa8026c67/Slide-16_9---15.png)
![](https://freight.cargo.site/t/original/i/c939e8ecc3b89251a15befd0d558a79cdd1d25886a1a385874a4d99211a6528b/Slide-16_9---16.png)
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